The government plans to extensively use social media to create buzz around the 2nd International Yoga Day which will focus on youth. There are also plans to project photographs of Yoga Asanas and through an exhibition while it is proposed that a special animated series ? 'Asana of the day' will be brought out on Doordarshan for enhanced reach and impact.
A meeting was convened between officials of the I&B ministry and AYUSH where it was emphasised that the Day would focus on youth and connecting Yoga and its benefits with them as a part of their lifestyle and habits. I It was strategized to leverage the potential of Social Media space and Talkathon to create a buzz and reach out to younger generation about benefits of Yoga, a statement released here. It was decided to bring out a special edition of Yojana by Publications Division highlighting specific Yoga Asanas and their benefits for different health ailments like diabetes, cardiovascular diseases, stress management, the statement added. I&B secretary Sunil Arora and Secretary (AYUSH) Ajit M Sharan and several senior officials were present at the meeting.