The Ayush Ministry has set up a special social media unit to promote yoga and approached e-commerce giants Flipkart and Snapdeal to promote the International Yoga Day event scheduled next month.
"We have set up a special social media unit in the Ministry which will be working throughout the year to promote yoga and with only less than a month left for International Yoga Day, they will focus on the event," Anil Ganeriwala, Joint Secretary with Ayush, said.
He said the Ministry is also organising Health Editors Conference where scientific aspects of yoga will be discussed.
"There will be presentations by scientists on the effects of yoga on various diseases, so people will know that there is also science behind yoga," Ganeriwala said
On the direction from higher authorities, he said, the Ministry has involved corporates and youth in a big way to promote the event.
"We are also inviting private players. We have approached e-commerce companies like Snapdeal and Flipkart so that they can use the event logos on their products. We have also asked UGC to request universities to organise the yoga day event," Ganeriwala added.